Showing posts with label stadium. Show all posts
Showing posts with label stadium. Show all posts

Thursday, September 8, 2011

Week 1 - Intro and Social Media

Have you ever been to a sporting event and really wanted to tell EVERYONE in the stadium to get up and SCREAM?!  Or tell them that the chili dogs are only $3.50 and taste like heaven on a bun?  Or even let your team's head coach know that running the ball on first down hasn't worked all game?!  Can you imagine being stuck at home watching the game on TV?  All you want to do is be a part of the crowd, and no matter how hard you yell at the TV, they still can't hear you. Well, Stadium SPEAK puts you in the game!  Whether you are in a luxury box or peanut heaven, the student section or home on your couch, with Stadium SPEAK you can communicate with the entire stadium from any mobile device.

How is this possible, you ask?  The key is social media.  Namely, Twitter.  Each Stadium SPEAK location is assigned its own hashtag, such as #DomeSPEAK, #SUSPEAK, #OttoFAN, etc.  Then, special LED boards are installed in the stadium that are dedicated to displaying a constant feed of Tweets by fans and spectators.  Because Twitter is a public site, that means ANYONE can Tweet to any Stadium SPEAK unit, and anyone can view the feeds on Twitter by simply looking up the hashtag.  This will allow fans of all ages and locations to get involved with their favorite teams or with the big game.  Stadium SPEAK can also be licensed by TV networks to integrate live Tweets into their broadcasts.  The fan experience has never been this real.

While many stadiums currently offer "Text-to-Screen" services, they often are taken down during live action and require users to text their message to a random, inconvenient number.  Not to mention the fact that they can't be accessed by anyone outside the stadium and are subject to a rigorous review process that can ruin the timing of the message.  With Stadium SPEAK's unique technology, every Tweet is instantly screened for profanity and derogatory language (as well as inappropriate symbols and abbreviations), and if a Tweet is deemed inappropriate, it is not shown, and a response Tweet is sent to the sender, informing them that their message was inappropriate.  The true value of the technology is that no-one is being censored, because all Tweets will still be available on Twitter, but stadiums can still maintain a fan-friendly environment while offering an innovative, new way for their teams' fans to come together and interact during games.

Stadium SPEAK.  The key to the game is at your fingertips.