Thursday, September 8, 2011

Week 1 - Intro and Social Media

Have you ever been to a sporting event and really wanted to tell EVERYONE in the stadium to get up and SCREAM?!  Or tell them that the chili dogs are only $3.50 and taste like heaven on a bun?  Or even let your team's head coach know that running the ball on first down hasn't worked all game?!  Can you imagine being stuck at home watching the game on TV?  All you want to do is be a part of the crowd, and no matter how hard you yell at the TV, they still can't hear you. Well, Stadium SPEAK puts you in the game!  Whether you are in a luxury box or peanut heaven, the student section or home on your couch, with Stadium SPEAK you can communicate with the entire stadium from any mobile device.

How is this possible, you ask?  The key is social media.  Namely, Twitter.  Each Stadium SPEAK location is assigned its own hashtag, such as #DomeSPEAK, #SUSPEAK, #OttoFAN, etc.  Then, special LED boards are installed in the stadium that are dedicated to displaying a constant feed of Tweets by fans and spectators.  Because Twitter is a public site, that means ANYONE can Tweet to any Stadium SPEAK unit, and anyone can view the feeds on Twitter by simply looking up the hashtag.  This will allow fans of all ages and locations to get involved with their favorite teams or with the big game.  Stadium SPEAK can also be licensed by TV networks to integrate live Tweets into their broadcasts.  The fan experience has never been this real.

While many stadiums currently offer "Text-to-Screen" services, they often are taken down during live action and require users to text their message to a random, inconvenient number.  Not to mention the fact that they can't be accessed by anyone outside the stadium and are subject to a rigorous review process that can ruin the timing of the message.  With Stadium SPEAK's unique technology, every Tweet is instantly screened for profanity and derogatory language (as well as inappropriate symbols and abbreviations), and if a Tweet is deemed inappropriate, it is not shown, and a response Tweet is sent to the sender, informing them that their message was inappropriate.  The true value of the technology is that no-one is being censored, because all Tweets will still be available on Twitter, but stadiums can still maintain a fan-friendly environment while offering an innovative, new way for their teams' fans to come together and interact during games.

Stadium SPEAK.  The key to the game is at your fingertips.

5 comments:

  1. This is a great idea to integrate into sports arenas. I have been to events such as SXSW that sometimes have big screens or projectors on the walls that are literally just streaming the social conversations from the event so that everyone can read up on them. Creating a platform that brings together the most relevant content and sifts through it for anything inappropriate would be a big value add.

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  2. This live twitter feed at athletic events sounds like a great idea. I have been to multiple concerts and sporting events with the text to screen services and they are not as efficient as what this could be. Stadium speak sounds like a great way to get the students more involved at the games through the easy use of twitter.

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  3. I think this is a really cool event. I really like how you started out asking questions and giving prospective clients a taste of how it can be used.I can really see this going somewhere and although I am not a big sports person I would enjoy seeing something like this if I were at a game.Good work :)

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  4. jtlee, great idea my man. it's a solid idea that can really stand in a society based around sports. a lot of the time we see stupid, irritating things show up like ads at a sporting arena. if you take that out, the atmosphere is more social and focused on the game-- leading you to a happier and more loyal-paying audience. it gives the fans something to talk about with each other at the game without having to be with-- or even know-- the person your conversing with. great idea, go with it and this is really, really possible.

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  5. It is a really good idea because there are many sport fans and there are sometimes not able to watch all the games that they want to. It might be kind of hard to try to make it so that people outside of the stadium to not get the tweet because twitter is used globally so that when you post something, other people can read it and relate to it.

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